iirc the datarate of an mpeg2 hd stream is something like 12 mbit for 720 and 20 mbit for 1080, in the US, where the native NTSC system is of inferior quality compared to the PAL system used in europe, the upgrading process has been underway for a few years and broadcasts are mostly in 720.
Europe's lagging behind technically, but it looks like the hdtv broadcasts deployed here will use h264 MPEG-4 based encoding and 1080i signals, which is much more efficient than mpeg2.
For the data rates of terrestrial broadcasts, have a look at the table at
http://en.wikipedia.org/wiki/DVB-T Cable may be the way forward in any vaguely urbanized area, but outside of that you won't be stuck with poor quality. Assuming you don't live in some valley with no reception.
And then there's iptv, providing DSL technology improves to the point where it can reliaby deliver the bandwidth needed to most customers, it will be a third solution.
As for HD-Ready tv's, the point is 1080 lines instead of 720 only make a difference if you have a big enough screen, or sit close enough to it. HD-Ready tv's can take 1080 signals and downsample them, anyway.
Likewise with even higher resolutions... what's the point? Until someone invents pixel paint and 90% of the population starts using their entire wall as TV, there's simply no point. 1080 will serve us for decades to come.