Can anyone actually think of a way to improve or innovate in football games, or sports games in general?
The only innovations I've seen in the last 10 years or so were in the World Cup 2002 game where 'star' players could trigger a little burst, or a powerful shot or pass. Made the gameplay slightly less generic, but broke any realism feel. The hit stick in madden was a good one, which allowed you to risk a big hit (or fluff) rather than a usual tackle. That one was definitely an improvement. They also had the QB vision cone, which might have been interesting, but was disastrously implemented, and everyone turned off.
I guess there's no need, since everyone seems to buy the games no matter what.