As usual CCP can make a great trailer, and this just makes my siding with Master Kuvakei all the more fun BUT, and this is the massive caveat, it was all meant to be about better roleplay and bringing something new to the game.
What it boils down to is a return of the old static "dungeons" cept now they are random and system-wide.
Only plus side i can see is they will affect mission runners and ratters/miners too by the sounds of it