Personally i feel that a lot of the things like Name Changing and Realm Transfer should all be significantly cheaper.
I for one would probably use it more frequently if they were not so expensive, and i have seen first hand how some times realms can be so bad that some players feel they have no choice but to leave the servers they are on. Take my younger brother and his friend Fluffypally for example, they were playing on one of the high pop servers that had one of the top raiding guilds in the world were on. Generally which ever server these guilds are on get flooded with millions of retards who somehow think they have a chance of getting in, and usually these fan boys spend their time flooding trade chat about how awesome the guilds are. They eventually got fed up and moved to a fairly new low pop server. Within months Blizzard decided that server needed help building its population so offered one of the major raiding guilds free transfer to their server. As expected the second they showed up on the server it was flooded with thousands of fan boys migrating there to follow the guild and the server become a mirror of the one they left, forcing them to spend more money migrating away (they tried to get this done for free with no luck).
Personally i feel any amount to pay for this game is too much these days, and I'm only really comfortable paying the monthly fee and even that is a stretch. This is because every single time I've needed to use the Blizzard tech support for any reason it has been shit. I'm not talking about in game GM's as they tend to be fairly decent, I'm on about support with account based issues. As an example Last time i re-activated my account my Authenticator had become 'de-synced' apparently which caused my account to be locked out due to too many 'failed' login attempts as a result. This ended up costing me £20 on my mobile and then several hours on a land-line, calling them up about 5 or 6 times in total to get sorted.
Even now, despite not having played in 4 or 5 months when i need their help it is shit. I have been getting tons of spam from "noreply[at]blizzard[dot]com" (their official one is donotreply[at]blizzard[dot]com) claiming my account has been hacked, details have changed etc etc. When i first got one of these i was instantly suspicious but did not trust the email. I tried to log into my account (not using any of the links in the email of course) and found that oddly, i could not log in, but i could log in to starcraft 2. This got me even more worried, and it took me about 6 emails with Blizzard support to determine that the emails were definitely fake and that once again my Authenticator had somehow gone out of sync with their website, hence why i could not log in again.
Even when i got a legit email that i was curious about, Their support seem to have no idea what is a scam and what is not. About a year back when i was not playing i got an email from blizzard during the whole Mr.T thing informing me that if i re-activate my account i would get 7 days free. I was naturally suspicious and contacted their support and was told it was a scam. Later (after this offer had expired unfortunately) i discovered it was in fact legit and the support guy who emailed me was clearly an idiot.
Ultimately though that's just my bad luck, so far every experience with blizz support i have had has been a very sub-standard one, and i for one don't like the idea of paying them money to do a job that at the very least they aren't doing very well. How ever like the others have said, if your enjoying your time playing the game, and you feel like your getting your monies worth then i guess its hard to say if your spending too much (or too little). It all depends on how much you value this game, i for one do not value it for very much at all.
