I started playing a year ago and have become custodian of We Know, a guild of about 250 people worldwide: medics, CEOs, bartenders, mothers, soldiers, students. We assemble in-game to mount epic six-hour raids that require some members to wake at 4 am and others to stay up all night. Outside the game, we stay in touch using online forums, a wiki, blogs, and a mailing list – plus a group voice chat, which I’ve connected to my home stereo so I can hear the guild’s banter while I’m cooking dinner. I have never been this addicted to anything before.
