WoW (and other games in the MMORPG niche) adds new content and servers and rebalances and tunes old content constantly. WoW also runs a live team that includes both event management and in-game customer service channels. BF2/2142 does neither. I think you'd struggle to find a strong correlation between their business models for a good comparison.
That said, in-game advertising and impression tracking isn't a whole lot different to Amazon's similar system for their online shopping site, and you get the same choices: avail yourself of the service and understand that someone tracked your clicks, at least in some general sense, or avoid the service completely. The trick, I feel, is knowing that it's there so you can make the choice.
That said, in-game advertising and impression tracking isn't a whole lot different to Amazon's similar system for their online shopping site, and you get the same choices: avail yourself of the service and understand that someone tracked your clicks, at least in some general sense, or avoid the service completely. The trick, I feel, is knowing that it's there so you can make the choice.