Tetsuo_Shima
In Cryo Sleep
Lee Soersby, lore and continuity designer at the mighty ArenaNet, talks about personal stories and backgrounds for your character. Although nothing new - Mass Effect is one game I've played which has already done this kind of thing - I would agree with Mr Soersby on the point that the nature of MMOs tends to deprive your characters of personality. Hopefully this can distil a sense of individuality into the characters you create, which would help you involve yourself more in the world of Tyria.