it has adverts in the game (which are (supposidly) more intrusive than those in BF2142) and it will feature a lot of "micro-payments".
But it's EA. Who care a lot more about money than gamers (IMO, of course, feel free to disagree )
I can see this being a "here's the game, and to actually make some money, here are 15 addons which you have to play with anyone else who has downloaded them", or some such.
...Recent publicity from them seems sufficiently humble that they might, in fact, have started to learn from their past mistakes...
BBC said:"They wouldn't work inside the fictional world. Instead, adverts will appear on the website and the 'front-end' of the game."
BF:Hereos is a risk by EA....giving away a game for free that they could have released on all platforms for a tidy profit. They must be confident.
This brings up a debate:
Which is better? Multiple massive amount of sales at release (that, for instance, a game like Halo 3 achieved), or a constant stream of income from something like advertising/monthly subscriptions that over time will yield the same amount of profit?
As a company I think that the second option there offers much more in the way of stability for a company than a massive initial windfall would.
It also gives more reason to keep developers on it, fixing bugs and adding new content.
Eurogamer said:EA, of course, makes DVD cases out of murdered kittens, bathes in the blood of nuns, and squats inside a hollowed-out National Trust volcano, eating babies.
Eurogamer said:That bit surprised everyone. "We don't have any plans to put billboards or posters advertising products in the game itself," says executive producer Ben Cousins. Instead you'll see them on loading screens and on the website, which acts as a launcher for the game. "If you click on the banner it will open behind the game rather than interrupting your gameplay," he says, referring to the load-screen banner. "We want to get as many advertising hits as possible, but at the same time we don't want to disrupt your experience at all."