Re: The thread to web neutrality (SOPA/PIPA/ACTA/et al)
Let's ignore these fanciful comments about 'people who download stuff would never pay for it anyway' - Legally, it's still theft, or copyright infringement, or whatever. These comments get us nowhere.
What do people regard as the biggest problems here?
In my opinion:
1) Fair pricing.
What is media worth to you? I, personally, generally equate price to how much something is worth to me in terms of entertainment.
For example:
Going to the cinema currently costs me between £7-8. I don't go to see 3d films because they're terrible. Typical films I see probably average out at around 2 hours of watch, rounding us out at about £3.5 to 4/hour entertainment fee. Depending on where you go, that's not significantly more than 2-3 pints of beer at a pub (and significantly better for your health) for probably the same length of time for entertainment.
Books: The typical book I read now probably costs £7-16 (depending on hardback or softback). Hours of enjoyment? Maybe 10-20, dependent on length. That's probably somewhere less than £1/hr entertainment. That's rocking value.
Comics: Average price of a trade paperback, or whatever the standard collection is is about £12. Probably takes me about an hour to read. YEEESH! That's a cost of £12/hr for my entertainment.
Computer game: Dependent on the game, somewhere between 10 and 30 hours of gaming on average? Some duds end up with barely an hour's play (often bought for <£5 on steam) others like l4d and l4d2 clock in at probably about 200 hours entertainment between them. Average price for a new game, £30? Probably getting somewhere in the region of £1-3/hr entertainment costs.
DVD: Film price points very variable. Prices seem to range between £3-15 for a new dvd, depending if it is a new release or not. Assuming you only watch a £15 DVD once, you're paying £7.50 an hour for a 2 hour film. Watch it twice, and you're in line with cinema pricing. TV series tend to be around £25-30 for maybe 15-20 hours of play. Maybe somewhere around £1.50 an hour.
CDs: Somewhere between £5-12 for a new CD. Listening to it once (assuming it is 1/2 hr long, and £12, which is absolutely the WORST case scenario) then that clocks in at £24/hour. That isn't a realistic scenario though, as most music I buy gets listened to extensively. If I listened to that CD 10 times, I'd be paying £2.40 an hour, which is akin to a pint of beer.
Models: A new model kit could well cost me up to £30. Ouch. Do I likely get at least 15 hours worth of time spent messing with it? You bet. £2/hr.
Concert tickets: I'm seeing Black Stone Cherry in march. Ticket cost me £20 and that's a cheep one. They'll probably play for 2 hours. £10/hr. - Squid only knows how much fucking football tickets cost these days. Much more I suspect.
The point I'm making here is that I don't actually think ANY of this stuff is really overpriced. Assuming you know your own taste well enough to A) Not buy a dud (of anything) and potentially B) Buy something which is useful to you multiple times, I think most pricing is fair, even on the upper end of prices.
But wait, I hear you say. Digital distribution should drive prices down, because they don't have to produce physical media, or ship stuff. Well, most of the time, producing the physical copy of something is essentially negligible when compared to the cost of generating the media itself. The big problem in this case would seem to be the middle men, selling this crap at retail, distribution networks etc.
Which neatly brings me to:
2) Dinosaur business models. This is where I feel the argument against the media conglomerates actually has a bit of a point.
These companies are still stuck in an age and business model where the internet essentially doesn't exist. They have their avenues of distribution, and courier companies, and retail branches, and all this stuff, which for most THNers I would suspect, probably isn't necessary. Why would you walk into a store to buy something, when you could download it to your pc at the same cost (or cheaper), or have it delivered to your house (probably also cheaper)? These retail stores are likely going to go the way of the dodo in the next 30-40 years. I'm suspecting a death of the high street as our generation gets older, and (assuming the recession doesn't turn us into a 'lost generation') becomes the primary earners and spenders. Our children (not that we should have them, but that's a VERY different debate) could grow up almost never having to go into a shop of any sort. Groceries ordered and delivered via the internet, clothes delivered, tried on, then returned/kept dependent on fit, media streamed straight to our TVs. All of these things are possible NOW. Imagine what will happen over the next decades as 3d printing technology improves and becomes more affordable.
These companies are going to have to find a way to monetise their media in a digital world where people want to buy it, and I am a firm believer in the best way to achieve that being finding a price people are willing to pay for, and providing a convenient service.
Things like netflix seem to be on the rise (I can't personally see why, as when I was in Canada, they guys I was staying with had it, and we could never find anything we wanted to watch on it, but I suspect that says more about who I am as a person, than the service itself). Netflix seems to be convenient though, and along with torrenting, and stuff like lovefilm has killed the video rental business dead - A deserved casualty in the fight against dinosaur business models.
This brings me towards my next point:
C) Globalisation.
We live in a globalised world which is ever more connected by things such as social media.
The media industry needs to work out how to turn this into a strength, not just retrench and bury their heads in the sand. If people can use skype to talk to people across the other side of the world for free, instantaneously, why are people in the UK still waiting months longer than people in the US for films to be released? Is there any wonder people are pirating TV when it is released in the US rather than waiting 2 YEARS or something ludicrous for it to be released here? It takes even longer for this stuff to reach other countries. People WANT to watch this stuff, they WANT that product, and they want it NOW, not 2 years in the future for no reason at all. We can put a man on the moon, but we can't have global film and game release dates? We can send an email instantaneously, but the latest series of Futurama is what, travelling the slowest boat in the world? Are the bytes being carried by migrating songbirds? It is ridiculous.
Up until now the media industry's main move on this issue has been to retrench into DRM - Things like DVD region locks, quite possibly the foulest piece of DRM conceived in the last 20 years. This will NEVER work, for reasons that really don't need articulating to people on this site, to quote Jeff Goldblum 'Life will find a way'. I think the cure here, eventually will come in the form of advertising.
Now, I LOATHE advertising, as I personally don't find 99% of it relevant to me in any way, but, as before, I'm not the target audience. But, as we've discussed, with the advent of social media, and bigger web footprints for individuals, we may be on the way towards a glorious future of targeted advertisement, where adverts become relevant to you. With the advent of global megabrands, and their shift towards becoming more like umbrella corporations, selling their products in packages targeted to be attractive to local audiences, advertising could be a major source of revenue.
Stream your episode of Chuck/Futurama/Dr Who/Downton Abby/Film whatever, from CBS or whoever has produced it, get your locally targeted ad break which works wherever you are in the world.